Development status and changes of customized furniture industry

In recent years, customized furniture has been changing with people's needs. From the original single product customization, to the whole space customization, and then to the whole house furniture customization, the customized furniture market is developing faster and faster, and has become the most important trend in the current furniture industry. So, today Xiaobian will come with you to see what the changes in the customized furniture industry are in?

First, let's take a look at the development status of the customized furniture industry:

The customized furniture market is large, and the cake can be made larger accordingly. In recent years, many enterprises have moved from single Furniture Customization to integrated overall home customization. They have tasted the sweetness in the breakthrough and ushered in the spring of enterprise development. However, there are still a few enterprises that have failed to maintain the momentum of innovation in the process of reform, continue to use their inherent thinking, and are difficult to open up new markets in the process of complacency, resulting in a dilemma of difficult survival. We know that the enterprise has no characteristics, the business is difficult to move forward, there is no value, the business is difficult to sustain, there is no brand, the business can not be expanded, there is no thinking, and the business is shrinking step by step.

In the process of seeking breakthrough, the enterprise should ensure that the product quality, rigorous skills and perfect after-sales service remain unchanged. At the same time, it should maintain close contact with customers, continue independent research and development, and maintain the fine tradition of the enterprise.

What are the changes in the customized furniture market?

1. Changes in market channels

With the purchase restriction policy of the third and fourth tier small towns becoming more relaxed, the overall home customization is no longer the "patent" of the first and second tier cities, and enterprises can focus more attention on the third and fourth tier, county and town markets. At present, the first-line customization enterprises have basically completed the market layout of the first and second lines, and the channels of many enterprises in the third tier cities have also been finalized. Therefore, the key objectives of the customized furniture market can be put into the fourth tier cities, counties and towns.

The first-hand property market in the third and fourth tier cities is developing rapidly. Many people have bought new houses before the land price is low and the property price has not risen. However, most people still choose to buy the furniture produced by the traditional assembly line. Therefore, the customized furniture market has great development potential and space. The concept of "customization" is extended to small cities, more support is given to dealers, more businesses are attracted to join, and the market is occupied with cost-effective products, It will benefit thousands of families.

2. Rising timber prices

Wood industry is closely related to plate, building materials, furniture and other industries. As the main raw material of plate, wood has a great impact on the plate industry. First of all, the panel industry is an intermediate link in the production and sales chain. The rise in timber prices directly leads to the increase in panel costs, and the profits will be greatly reduced; Secondly, in order to obtain higher profits or not to lose money, sheet metal enterprises are very likely to pass on the pressure of wood price rise to consumers, which will lead to the price rise of the sheet metal industry and the dissatisfaction of consumers; Finally, the price rise of wood is due to the shortage of supply. However, the traditional idea of "buying up but not buying down" and the pressure of worrying about the shortage of supply will make the demand for wood more urgent for plate enterprises. In addition to the expansion of "demand", the situation will become more out of control and lead to a vicious circle.

At the moment when the economic growth slows down, the storm of timber price rise is a great test for the plate enterprises. At this time, the plate enterprises must not be negligent and passively accept it, but should actively look for countermeasures, so as to be safe.

"With the rise of plate prices, enterprises can only pass on this part of the cost to consumers through internal management, lean production, increasing revenue and reducing expenditure." Industry experts pointed out that for customized furniture enterprises whose core advantage is to meet customer needs, consumers' psychological price for panel furniture must not be ignored. It is more necessary to control quality, improve quality, and provide target groups with high-quality and low-cost products.

3. Changes in the home market environment

In the context of industry 4.0, enterprises can combine the personalization of consumer demand with the standardization of mass production through the big data platform to provide consumers with more and more high-quality products and services.

There are a lot of waste of raw materials and manpower in the production process of traditional finished furniture, which also leads to the high price of brand finished furniture.

At present, the penetration rate of China's customized furniture in the furniture industry is about 20%-30%. Compared with the penetration rate of 60%-70% in developed countries such as the United States and South Korea, there is much room for improvement. It is estimated that the compound annual growth of the income scale of customized home furnishing brand enterprises in recent years is expected to continue to exceed 30%, and even exceed 40% for good ones.